The digital world experienced unprecedented change during the coronavirus pandemic. OTT platform expanded from city to village. People started getting their favorite web series, movies and programs on mobile only. Now he did not have to go anywhere, did not have to bring the movie in the pendrive. There was no desire left to spend three hours in the crowd. In less than two years, “OTT” platforms became an essential part of everyone’s life and made accessing entertainment easier. Eventually, OTT gave people all the entertainment they needed on their mobile phones. Let’s know the complete ABCD of OTT.
What is OTT?
The full version of OTT is “Over the Top”. This platform provides web series, movies, and serials on mobile with the help of some other platforms. OTT platform provides all types of content. Some OTT platforms are absolutely free, while others charge you to watch content. OTT platforms run using the internet.
OTT in India
OTT platform was started in America. It gradually reached India and became included in people’s lives. OTT platforms were launched in India in 2008. Reliance Entertainment had launched Bigflix, the country’s first OTT platform. Digivive launched an OTT mobile app called NEXG TV in 2010. These also had the facility to watch on-demand videos. Currently there are many OTT platforms available in India.
How is OTT earning?
OTT platforms work in three different ways.
TVOD (Transactional Video On Demand)—It pays the user to download something from the platform.
SVOD, or Subscription Video on Demand, is a system in which a user can watch the content he wants by paying for a month or a few days.
AVOD (Advertising Video On Demand)—It’s free. No money will have to be paid for this. But in between the content comes promotion, i.e. ads. Do not skip these. OTT platforms also get money from these ads. There is a good amount of moisture in it.
Budget of web series, films and programs
OTT buys the rights of films for streaming or releasing them on its platform. The director receives money for this. This deal is different for each language version of a film. Some films are produced by OTT platforms. There is a provision for this also.
Popular Automatic Platform
The most famous audio platforms are Netflix, Amazon Prime Video, Disney Plus Hotstar, Zee5, Sony Liv, MX Player, Alt Balaji, Voot, Hoichoi and Eros Now.
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