Viacom 18 has bought the media rights of BCCI for Rs 2862 crore. After which now all the domestic series matches of India can be watched on Sports 18 for the next five years.
Viacom18 on Thursday singlehandedly established a monopoly in the Indian cricket broadcasting sector by bagging the TV and digital rights of the national team’s home series for the next five years with a cumulative bid of around Rs 6,000 crore, leaving behind Star India and Sony in a triangular contest. have done.
The Board of Control for Cricket in India (BCCI) had invited separate e-bids for both TV and digital to achieve better results. Viacom 18 paid Rs 3101 crore (approx) for digital and Rs 2862 crore for linear (TV). As is the trend, digital earned more in the total deal worth Rs 5963 crore.
“Viacom had bought the digital rights of the IPL for more than Rs 26,000 crore and now except the TV rights of the IPL and the rights of the International Cricket Council (ICC), a source in the broadcasting industry told PTI on the condition of anonymity. “He has the rights to most of the top competitions.”
Viacom’s rights will be effective from the three-match series against Australia starting on September 22 and will run till March 31, 2028. BCCI secretary Jay Shah wrote on X (formerly Twitter): “Congratulations to Viacom18 for buying the TV and digital rights of BCCI for the next five years. Indian cricket will continue to grow on both platforms as after IPL and WPL rights, we have also partnered for BCCI media rights.
India will play 88 international matches across all three formats at home in the next five years. These include 25 Test, 27 ODI and 36 T20 international matches. According to the new agreement, BCCI will get approximately Rs 67.76 crore for each match. This is approximately Rs 7.76 crore more than the previous cycle’s Rs 60 crore per match.
However, BCCI will get Rs 175 crore less than the previous cycle. In the last cycle, 102 matches were played and BCCI received a total of Rs 6138 crore. India will play a maximum of 21 international matches against Australia on home soil in the next five years. After that comes England against whom he will play 18 matches in all formats.
Apart from this, the Indian team will play 11 matches against New Zealand, 10-10 against South Africa and West Indies, seven against Afghanistan, six against Sri Lanka and five against Bangladesh in these five years. The BCCI fell far short of touching the one billion dollar mark (roughly Rs. 2300 crores). One of the major reasons for this is the declining popularity of the ODI format and India will play only 27 matches in this format in the next cycle.
Disclaimer: Prabhasakshi has not edited this news. This news has been published from PTI-language feed.